Marketing Content Examples For B2B Businesses

The best marketing content is emotional. It provides fresh ideas and insights that can help people find solutions to their problems.

The most effective marketing content is entertaining whether it's a captivating video or a precise white paper. It adds value to its viewers and achieves its branding goals. These eight examples of branded content that is effective can be a great way to learn.

Blog Posts

Blog posts are a great way for companies to share their thoughts, insights and stories. They can be informative or cover any subject. They may include images, videos or even audio to enhance the quality of the content and enhance the on-page search engine optimization (seo content marketing).

To write blog posts of high-quality first, you need to conduct market research in order to verify and discover some key facts about your target audience. Once you have a clear understanding of your audience's preferences and interests then you can begin brainstorming and writing.

Some common types of blog posts are how-to posts, listicles, infographics and curated collections. These types of blog posts ensure that your website is full of variety and provides the value your audience expects.

A how-to blog post like this one can teach your audience new techniques and assist them in solving problems. This makes it an essential piece of content for marketing that keeps your audience engaged. A"curated list" is a form of blog post that makes use of numerous real-world scenarios to prove a particular idea. This type of blog post can also be used as a marketing tool to boost brand awareness and credibility.

Case Studies

Case studies may not be as exciting as a viral article, but they are still one of the most powerful marketing tools you can design. They are a great way to showcase your expertise and establishing trust with potential customers. A great case study is designed to help your audience solve the problem by demonstrating how your product or service has helped a customer solve a similar problem.

Use infographics and videos to make your case study more engaging. Be careful not to make them into advertisements, as it will undermine the credibility of your brand. Instead, you should focus on creating a resource that will motivate and empower your readers.

You can also use case study to showcase testimonials from clients and user-generated digital content marketing. This increases trust and makes your site more credible. UGC is most effective when it is backed by data.

White Papers

Unlike blogs and feature articles White papers are usually long-form and offer a deeper knowledge and depth of research. B2B brands use them to demonstrate leadership in their field or offer an unique perspective to help readers make purchase decisions, learn more about their industry, or resolve issues for their business.

Because of their extensive amount of in-depth content, they are a great way to build trust with casual readers and positioning businesses as an expert source of information. They also aid in guiding potential customers through the sales funnel.

White papers can be found in a variety of styles but they are the most effective when tailored to specific audiences. This means that everything from your tone of voice to distribution strategy should be designed to appeal to your ideal reader.

White papers are often used to share research findings. However, it is easy for them stray from the field of practical application into the realm of theoretical. Backgrounders and papers on problem-solving should contain some sort of success stories to keep readers engaged. White papers are also increasingly incorporating interactive designs. They let the reader filter tables and charts to focus on only the information they need. This makes it easier for the reader to absorb and move through the sales channel.

Videos

Videos are an excellent way to engage your audience. They're also an excellent method of marketing in a dynamic, interactive manner. They are excellent for capturing the attention of your audience and conveying complex concepts.

Tutorials, instructional videos and demonstrations are among the most popular video types. These videos are meant to inform your customers about your products and increase their loyalty.

These videos can be used to showcase the expertise of your company and can be used for an article on your blog, or as part an effective sales pitch. These videos can be an excellent way to connect with your target audience. Particularly if they are relevant and are connected to current events or movements.

You can use testimonials to increase confidence in your brand and entice new customers to sign up. You can ask your current clients to record their experience with your brand or go on Reddit and host an AMA (Ask Me Anything) session. You can make screen-sharing videos and how to videos that are titled according to specific issues. If you own an e-commerce solution that helps small to mid-sized businesses manage their online content marketing stores, you can title your video "How to Create Shopify Store". This will allow it to rank higher in search engines.

Testimonials

Testimonials are another type of social proof that can help people believe in a brand. These can be used in either video or text format, and are an excellent way to increase sales and build up the image of a business online.

Testimonial content is useful because it focuses on the needs of the client and how a company's product or services solved their issues. It also provides credibility to the business because it shows that others have utilized the product and found it useful.

If you decide to use testimonials, be sure you include the name, title and the company to increase their credibility. It is also crucial to make the testimonials as authentic as you can by using the face of a person. This will help create an emotional connection between the client and the brand.

You can include testimonials on other pages on your website. Some companies have a separate page dedicated to testimonials, but you can also include them in other pages. If a testimonial is about a specific product, for example it could be displayed in the relevant page for the product or checkout page. This will stop a testimonials section from being less frequented than other pages, but still offering the same social evidence.

Interactive Landing Pages

Using interactive elements on landing pages can increase the engagement of visitors on average. This type of content can help your brand reach its goal of turning visitors to leads. Instead of being a static site that has the standard sign-up form and other content, interactive pages can offer an experience that is enjoyable for your customers.

In this interactive landing page for Mooala dairy-free milk, the brand employs an approach that is playful to convey its benefits and keep the customer entertained. The page includes an easy sign-up form that offers several options, which speeds up the process of conversion even more.

Another example of a dynamic landing page is this one from TransferWise which is a money transfer service. The first screen provides real-life success stories as well as social proof to convince prospective customers that the service is worth it, then allows them to complete a simple form for more information on how the service functions.

For B2B marketers with high-ticket products, a landing page is an opportunity to create an inventory of leads. In exchange for contact information you can offer an eBook or webinar trial for free, or other content that will make your customers want to sign up.

Headache Trackers

At the consideration stage in the consideration phase, which is when a customer has identified their problem and is seeking solutions, content marketing strategy should inform customers about the causes of headaches and solutions. Examples include infographics that provide data on the top causes of headaches or white papers that present exclusive research into the science behind headache treatments. White papers require users to give their email addresses to gain access which helps to build brand credibility and trust with potential customers. Minen says that headache trackers, apps that allow users to track their stress levels and food intake, can be useful for the consideration stage. Minen warns users to be cautious when drawing conclusions based on the information from the tracking. It may not be a true reflection of the triggers that cause headaches.